Elbert Green Hubbard was an American writer, publisher, artist, and philosopher. Raised in Hudson, Illinois, he had early success as a traveling salesman for the Larkin Soap Company. Presently Hubbard is known best as the founder of the Roycroft artisan community in East Aurora, New York, an influential exponent of the Arts and Crafts Movement. Among his many publications were the fourteen-volume work Little Journeys to the Homes of the Great and the short publication A Message to Garcia. He and his second wife, Alice Moore Hubbard, died aboard the RMS Lusitania when it was sunk by a German submarine off the coast of Ireland on May 7, 1915.Early lifeHubbard was born in Bloomington, Illinois, to Silas Hubbard and Juliana Frances Read on June 19, 1856. In the autumn of 1855, his parents had relocated to Bloomington from Buffalo, New York, where his father had a medical practice.